Workwear graphics rarely translate well to drinkware. This one does, because it was composed for a vertical surface from the start.

Design Story

The focal panel is built like a spec sheet: the Caterpillar wordmark and triangle sit high in outlined gold-toned linework, anchored by the line BUILT NOT BORN. Beneath it, a fine-line excavator illustration carries the mid-section — technical, almost blueprint-like, drawn rather than shouted. EARNED NOT GIVEN closes the stack as a flat baseline of type. A small WORKER ELITE plaque grounds the lower third. The palette is restrained: brushed silver-grey tones, warm gold accent bands at the rim and base, black detailing. Tonal contrast does all the work, so the composition reads clean instead of busy.

Use & Experience

On a tumbler silhouette, that vertical hierarchy matters. Logo, illustration, statement line, plaque — four tiers that stay legible as the surface curves away, with generous negative space between them. The front-facing panel holds the eye from across a desk or a truck cab, giving the piece real carry presence without tipping into novelty.

Size & Capacity

Available capacity: 40 oz.

Quiet confidence, industrial language — a graphic accessory that earns its place.